This survey was conducted in 2011, 2013 and 2016. Each study covered across multiple areas in Indonesia with 7.525 sample respondents. The scope of study is covering to get a better understanding on consumer profiling and consumer daily activities, such as shopping behaviour, internet usage, attitude technology, media habit, most visited place to hang out, and decision making journey.
Conduct study for telecommunication sector since 1995 until now. Expert in Retail audit tracking, Business intelligence, Segmentation & price elasticity, Market size, Marketing strategy development, Customer satisfaction survey, Customer service excellent study etc.
Research tracking is a longitudinal study that requires the performance consistency and solid research team to conduct. GRP has done a lot of tracking research across industries, such as banking, telecommunication, paints and coatings etc.
GRP is an expert in applying Statistical Techniques approach to process consumer survey data. Always using Statistical Techniques to avoid the misleading and bias information. We believe that reliability and validity are concepts that must be used in evaluating the quality of research.
Using various qualitative techniques to explore consumer perception and motive. Not only about “what” people think, but also “why” they think so. Deep dive consumer’s moment of truth and consumer’s decision making journey. Experience in conducting qualitative study across industries, such as banking, telecommunication, food and beverage, trading etc.