Research Methodology

GRP offers many methods of survey so that clients can choose the most appropriate method for them. The techniques varies from face-to-face interview to mobile survey.

Some of them are : Pre and Post Advertising Test, Customer Satisfaction, Employee Satisfaction, Channel Distribution Analysis, Market Competition Analysis, Product Development, Demand Forecasting, Sensory Test, Usage and Attitude Survey, Market Segmentation, Mystery Shoppers, Image Study, Media Audience Measurement, Business Confidence Survey, Conjoint Analysis and Travel Survey.



Many clients want to understand the trend of their performance in the market within certain period of time. Tracking Survey is conducted to answer the need of clients. The panels/respondents will be visited once or twice a month depends on the needs of the data. To refresh the panels, in every 3 months we discard some of them and change with the new ones.

With this method, clients can understand the trend of their performance in the market. To get them better understanding, GRP provides a dashboard so that they can see the process them-selves. The dashboard is varied from one client to another, depends on the need of each client. The dashboard is uniquely owned by client and can be moved to their server.


The competition of performance at the channel distributions of a company is highly needed. The company needs to know how well is their appearence compared to the competitors, how the POS materials are distributed to the frontliners, which area is needed to be penetrated etc. Thus, GRP develop Galatic (Geographical Landscape Analytics), a web-based reporting integrated system. 

This dashboard provide Analytical system for Retail Tracking which providing products penetration mapping in retail outlets. In this dashboard, the company can see their performance nationally or even in certain area. It will help the company to make a better decision.